Explore the Innovative Art of Rug Design with Alan Pourvakil

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Owner of W Studio Artistic Carpets, Alan Pourvakil discovered a deep love for textile design while growing up in Iran. After moving to Canada, he started a business specializing in Persian rugs, until he realized that there was a growing market for contemporary designs and decided to fill it. W Studio Artistic Carpets was born from Pourvakil's inspired idea that although rug making is a centuries-old art, the designs can be played with and refined to best represent the history of rug making they derive from, as well as the zeitgeist defining the current moment. Here, we talk with Pourvakil to explore the historic — and contemporary — art of rug design.


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Explore the Innovative Art of Rug Design with Alan Pourvakil

Q: What makes rugs from W Studio Artistic Carpets unique?

Pourvakil: W Studio carpets are unique in both their design and complexity of construction. As founder and creative director, I create every original and exclusive design. Master weavers in Nepal then hand-weave every knot with the finest Chinese silk and lanolin-rich, hand-spun Tibetan wool. Seventy-percent silk and 30% wool is a standard for our carpets — nobody else in the industry produces carpets with this much silk. Designs can also be custom ordered to any size and in a second material option of 100% wool. 

Q. You have been involved in the carpet industry for more than 30 years ago. What have been the highlights of your work over the past few decades?

PourvakilI've been in the carpet industry for more than 30 years and some of my more noted highlights include being commissioned by the Royal Ontario Museum to produce carpets for their galleries for art from China, Korea, Japan, First Nations, America, and Africa, as well as the Samuel Hall Currelly Gallery. I won America's Magnificent Carpet Award for best contemporary design in both 2001 and 2003, designed carpets for Canadian embassies and official residences throughout the world, and won over 30 design awards at IIDEX/NeoCon Canada. 

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