Welcoming a New Era for Chaddock

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Expanding beyond its roots as a traditional furniture maker, Chaddock is developing new ways to support the design trade since its rebrand in 2018. Originally known as Guy Chaddock & Co., Chaddock began its story in Bakersfield, California in 1958. The brand now operates out of Morganton, North Carolina, under its new title. Read below to learn about Chaddock's designer-focused programs, as well as discover two designer collaborations that debuted new pieces at High Point Fall Market.


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Welcoming a New Era for Chaddock

With a focus on making designer’s lives easier, Chaddock’s custom programs aim to reduce lead times—and headaches—for the trade. “Throughout the years we’ve noticed designers can spend up to 30 or 40 percent of their time tracking down orders and following up. We knew we could be the partner that took that challenge off of their minds,” says Andrew Crone, CEO of Chaddock.

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